All Intuitive Blogs

A CEO’s Story of Growth Through Brand and Data As the CEO of a growing company, I've experienced firsthand the transformative impact of investing in marketing. In 2024, we made a strategic decision to focus on our brand and marketing efforts, and the results were nothing short of remarkable. I want to share my personal case study to illustrate why I now firmly believe in the power of marketing and the significant impact it has had on our business. Laying the Foundation Our jo

Are you considering transitioning from a full-time job to becoming a 1099 contractor in the IT or marketing field? This guide will help you navigate the process, understand your options, and prepare for the responsibilities that come with independent contracting. Getting Started: Choosing Your Business Structure As a 1099 contractor, you have two main options for structuring your business: 1. Using your Social Security Number (SSN): This is the simplest way to start, especial

In the ever-evolving landscape of artificial intelligence, the importance of diverse perspectives cannot be overstated. As we navigate an era of transformative advancements in AI, the critical role of diverse perspectives has never been more evident. The steps we take today to foster inclusivity will have a lasting impact on the trajectory of innovation and equity, either reinforcing existing biases or driving meaningful change. Recognizing this, Intuitive Technology Group ha

As we gear up for 2025, organizations around the globe are facing a pressing challenge: talent shortages in IT and marketing. But here’s the silver lining—these gaps also present us with exciting opportunities to rethink our workforce strategies. At Intuitive, we believe that with a little creativity and a proactive approach, we can turn these challenges into steppingstones for success! The Current State of IT Talent Shortages Technology is changing fast, and there’s a growin

As 2025 gets closer, businesses are facing a whirlwind of challenges—economic uncertainties, tech advances, and shifting markets. But here’s the good news: with the right approach to talent and resource allocation, these challenges can turn into opportunities. At Intuitive, we believe combining the power of contractors with a solid talent strategy is key to unlocking growth and adaptability. Understanding the 2025 Landscape 2025 is shaping up to be a dynamic year, and here’s

In today's rapidly changing business landscape, the importance of a strong brand marketing foundation cannot be overstated. This recap highlights key insights from a conversation with marketing expert Kay Rindels on why companies should prioritize their brand marketing strategy, especially when planning for the future. Understanding the Foundation of Marketing Focus on the Customer: The foundation of marketing begins with truly knowing your customer. It's not just about their

I understand and fully agree that as leaders, it's important to be fact-based, calm, and intentional as we drive key initiatives and guide our organizations forward. These traits are undeniably crucial for accomplishing great things. However, I firmly believe that there is much more to propelling organizations forward than just these characteristics. My earnest hope is that each of us can cultivate rewarding and enduring careers, collaborating with exceptional individuals who

Recruiting is one of those careers where you learn as much from everyday interactions as you do from formal training. Over the years, certain lessons show up again and again, about how to treat people, how to navigate clients and candidates, and how to stay grounded (and even laugh) in a fast‑moving industry. In this article, Sr. Recruiter Brent O’Hara shares ten practical lessons that have shaped his approach to recruiting and helped him build a career that is both successfu

The Chief Financial Officer (CFO) is often perceived as the steward of numbers and the guardian of financial health, and of course the stereotype that we are masters of spreadsheets. While these perceptions hold some truth, in today’s dynamic and interconnected business landscape, this role encompasses much more, demanding empathy, inspiration, trust-building, and relationship management across functions. So, who am I as a CFO? I’m not just a number-cruncher- I’m a doer, a

In the realm of staffing, there’s an unspoken understanding that finding the right talent is more than just a transaction—it’s an art form. Yet, articulating precisely why our approach at Intuitive stands out amidst the sea of staffing firms is like trying to capture lightning in a bottle. There’s a magic to what we do, a combination of intuition, expertise, and unwavering dedication that defies easy explanation. Who is Intuitive At Intuitive, we’re not just another staffing

It’s hard to overlook the pivotal role that Artificial Intelligence (AI) plays in the recruiting and hiring process. Two years ago, AI wasn’t a central part of our thoughts regarding recruiting and hiring, but it was integrated behind the scenes, even if we didn’t realize it. Now it seems to be front and center when considering recruiting tools, processes, and tricks of the trade. Recently, I had the privilege of attending the Minnesota Talent Leaders conference hosted by P

I had the pleasure of participating in the Intuitive Modern Marketing panel with Chris Leising and Chris Ragognetti, facilitated by Susan Rylance. The hour together flew by, as the conversation had such engaging and magnetic energy fueled by the passion each leader brought to the table and the thoughtful questions posed. Here are a few insightful takeaways about Modern Marketing Leadership: 1. Modern Marketing leaders know that all teams must learn to speak the language of th

I recently attended the Marketing Brew AI virtual event where they brought together industry leaders to discuss the implications of AI on marketing and media. From fireside chats to practical insights, the event provided a comprehensive overview of AI's role in shaping the future of these industries. Here are a few key insights I gleaned from a few of the conversations. Fireside Chat with Devika Bulchandani, Ogilvy's Global CEO Devika Bulchandani, Ogilvy's Global CEO, shared

In today's ever-evolving business world, marketing has become a cornerstone of success, driving growth, and fostering meaningful connections with customers. As businesses adapt to new technologies and consumer behaviors, the role of marketing has evolved, giving rise to modern marketing strategies that blend creativity, data-driven insights, and customer-centric approaches. I recently had a thought-provoking conversation about modern marketing with Marketing Executive, Elizab

We all have networks of people who play important roles in our lives and our careers. We are fortunate to have people who support us and remind us of what we are capable of accomplishing, who challenge us to never to stop growing, who advise us when we need guidance, and who hold us up when we face the unexpected. There are so many ways we can support each other. There so many roles we all play in our personal and business networks. I would like to focus on four of those ro

So, let’s take this idea of allyship a step further. Having a network of sisters and brothers is not just important for support and guidance. This world can be extremely unfair. There are times when circumstances and people are so misaligned with where we are going, with who we are and how we make a difference in this world. These are times where action on our part is required to realign what is broken. People can be selfish. People can be bullies. People can have preju

I don’t know many successful leaders who built their careers in a vacuum. We build our careers with people around us. We can’t always control what people will be around us at any given time in our career. Some of the people we work with everyday are incredible and we can’t wait to make a difference as a team. Some people we work with are challenging, we don’t connect well with a few of them, and some people actually get in the way of making a difference as a team. I would

In the fast-paced and ever-evolving landscape of the business world, the concept of a modern marketing organization has emerged as a crucial element for companies striving to stay ahead of the curve. So, what exactly is a modern marketing organization, and what sets an effective one apart? At the heart of a modern marketing organization lies customer centricity, where understanding and meeting the needs of the customer are paramount. This approach guides the entire marketing

Retirement has a different vibe these days—it's not just an ending; it's a brand-new beginning. In the business grind, retirements are more about throwing a bash for the veterans while handing over the reins to fresh leaders. And it's extra thrilling when companies promote someone from their own team, embracing and embodying the spirit of diversity and gender equality. In this article, we're celebrating a seasoned exec making an exit and welcoming a new female leader taking c