Thought Leadership

We’ve been having a lot of conversations with clients lately, and one theme keeps coming up… Hiring is back but it looks different. If you want to understand where the market is headed, watch how companies are hiring. In Q1, we’ve seen a noticeable shift toward direct hire in key, strategic roles but it’s not the whole story. It’s pointing to something bigger. Waiting is not a strategy. We said it at the end of last year and the market is proving it out. The leaders who moved

Turning Friction into Fuel for Growth In the past few weeks, our Intuitive team has spoken with marketing and IT leaders about the challenges they face in working together and how to improve collaboration. We want to share key insights from these discussions, including ideas from Anne White, CMO at Heartland America. Even though they are working towards the same business goals, these teams often deal with miscommunication, differing expectations, and frustration. The good new

What High-Growth Leaders Are Doing Differently with Talent Planning in Late Q4 and Early Q1 Let’s be honest: we’re days away from the holidays, and a lot of people are mentally checking out. High-growth leaders, though, are using this late Q4 window to set themselves up for a stronger, faster Q1. For the second year in a row, late Q4 has picked up for key hires across both direct hire and contract. Leaders are no longer treating this as a quiet period – they’re making smart m

How can organizations ensure they have the right talent in the right seats to accomplish their key goals? This is a challenge every leader faces, especially as priorities shift and industries grow more complex. Success Is Always About People Across every industry and organization, one truth remains: business success is inseparable from the talented people who drive it. Good leaders invest in building and supporting strong teams, recognizing that this is an ongoing journey, no

In a recent conversation with local marketing leaders, we discussed real-world insights. We explored how AI is reshaping marketing strategy, productivity, and team culture. While every organization is at a different stage in their AI journey, several themes came through loud and clear. Building AI Fluency as the Foundation Before AI can drive results, marketing teams need a shared understanding of its language. This fluency is the foundation for better strategy, smarter conve

In today’s digital landscape, hyper-personalization and data privacy are reshaping how brands engage with consumers. To deliver tailored experiences while maintaining trust, organizations need the right blend of marketing, IT, and machine learning expertise. Here’s how leaders can build teams that meet these demands—and how Intuitive Technology Group can help. Key Roles Needed for Success Role Title Core Responsibilities Why It Matters for Personalization & Privacy Chief Priv

Hiring has always had its challenges. For years, we’ve dealt with candidates who stretch the truth on their resumes, adding extra skills or years of experience to look more qualified. But now, the landscape is shifting in ways that are much harder to detect. With AI tools like FinalRound.ai, candidates can get answers delivered right to their screens during video interviews. Instead of relying on their own expertise, they can simply read off the “right” answers as questions a

Why Modernization and Cloud Go Hand in Hand Many companies have moved or are still planning to move to the cloud to modernize services. All too often, technology is migrated, but roles, processes, and the technology are not modernized to reach the desired outcomes. Using the same processes, techniques, and management successful in the data center is simply not effective in the cloud. I work with CIOs and their IT leadership to modernize roles, processes, and technology so the

I recently attended Anna Liotta’s Unlocking Generational CODES event, and it was both eye-opening and entertaining. Anna’s stories about her upbringing and her journey into generational research offered a fresh lens on how our formative experiences shape us at work. She emphasized that our “Generational Codes”—the values, beliefs, attitudes, and motivators formed in our youth—profoundly influence how we show up in the workplace. No generation is right or wrong; we’re all evol

Balancing Technology with Human Insight Intuitive recently hosted an eye-opening event in partnership with BI WORLDWIDE, focusing on how AI is revolutionizing business operations. The event brought together industry leaders and experts to share insights on AI implementation, its impact on productivity, and strategies for ethical adoption. Here's a recap of the key takeaways and insights from this enlightening discussion. The AI Revolution is Here Molly Jones kicked off the ev

A CEO’s Story of Growth Through Brand and Data As the CEO of a growing company, I've experienced firsthand the transformative impact of investing in marketing. In 2024, we made a strategic decision to focus on our brand and marketing efforts, and the results were nothing short of remarkable. I want to share my personal case study to illustrate why I now firmly believe in the power of marketing and the significant impact it has had on our business. Laying the Foundation Our jo

As we gear up for 2025, organizations around the globe are facing a pressing challenge: talent shortages in IT and marketing. But here’s the silver lining—these gaps also present us with exciting opportunities to rethink our workforce strategies. At Intuitive, we believe that with a little creativity and a proactive approach, we can turn these challenges into steppingstones for success! The Current State of IT Talent Shortages Technology is changing fast, and there’s a growin

In today's rapidly changing business landscape, the importance of a strong brand marketing foundation cannot be overstated. This recap highlights key insights from a conversation with marketing expert Kay Rindels on why companies should prioritize their brand marketing strategy, especially when planning for the future. Understanding the Foundation of Marketing Focus on the Customer: The foundation of marketing begins with truly knowing your customer. It's not just about their

I understand and fully agree that as leaders, it's important to be fact-based, calm, and intentional as we drive key initiatives and guide our organizations forward. These traits are undeniably crucial for accomplishing great things. However, I firmly believe that there is much more to propelling organizations forward than just these characteristics. My earnest hope is that each of us can cultivate rewarding and enduring careers, collaborating with exceptional individuals who

Recruiting is one of those careers where you learn as much from everyday interactions as you do from formal training. Over the years, certain lessons show up again and again, about how to treat people, how to navigate clients and candidates, and how to stay grounded (and even laugh) in a fast‑moving industry. In this article, Sr. Recruiter Brent O’Hara shares ten practical lessons that have shaped his approach to recruiting and helped him build a career that is both successfu

The Chief Financial Officer (CFO) is often perceived as the steward of numbers and the guardian of financial health, and of course the stereotype that we are masters of spreadsheets. While these perceptions hold some truth, in today’s dynamic and interconnected business landscape, this role encompasses much more, demanding empathy, inspiration, trust-building, and relationship management across functions. So, who am I as a CFO? I’m not just a number-cruncher- I’m a doer, a

It’s hard to overlook the pivotal role that Artificial Intelligence (AI) plays in the recruiting and hiring process. Two years ago, AI wasn’t a central part of our thoughts regarding recruiting and hiring, but it was integrated behind the scenes, even if we didn’t realize it. Now it seems to be front and center when considering recruiting tools, processes, and tricks of the trade. Recently, I had the privilege of attending the Minnesota Talent Leaders conference hosted by P

I had the pleasure of participating in the Intuitive Modern Marketing panel with Chris Leising and Chris Ragognetti, facilitated by Susan Rylance. The hour together flew by, as the conversation had such engaging and magnetic energy fueled by the passion each leader brought to the table and the thoughtful questions posed. Here are a few insightful takeaways about Modern Marketing Leadership: 1. Modern Marketing leaders know that all teams must learn to speak the language of th

I recently attended the Marketing Brew AI virtual event where they brought together industry leaders to discuss the implications of AI on marketing and media. From fireside chats to practical insights, the event provided a comprehensive overview of AI's role in shaping the future of these industries. Here are a few key insights I gleaned from a few of the conversations. Fireside Chat with Devika Bulchandani, Ogilvy's Global CEO Devika Bulchandani, Ogilvy's Global CEO, shared

In the fast-paced and ever-evolving landscape of the business world, the concept of a modern marketing organization has emerged as a crucial element for companies striving to stay ahead of the curve. So, what exactly is a modern marketing organization, and what sets an effective one apart? At the heart of a modern marketing organization lies customer centricity, where understanding and meeting the needs of the customer are paramount. This approach guides the entire marketing